Low supply pushes beer prices up

Bhubaneswar: Even if three days have been passed since the beverage manufactures started supplying beer to the market following High Court intervention, customers are still struggling to get a bottle of chilled beer at its exact price.

In most of the occasions they are coughing up extra cash to get a bottle of their favourite brands.
The reason: the supply is yet to meet the market demand.

Besides, the rising day temperature has doubled the woes of the customers as the demand goes up with each passing day.

On the other hand, the State has already suffered a revenue loss of Rs 45 crore as its beer supply agreement with the manufacturers ended in a legal battle, thus delaying the beer supply to market by more than a fort night, an official said.

Official figures show, the government has earned Rs 11.93 crore revenue from excise in April this year, compared to Rs 36.83 crore in the corresponding period last year, a loss of 68%. Similarly, it suffered a revenue loss of 37%, when the State government’s excise earning fell from Rs 52.04 crore in May last year to Rs 32.78 crore in same month this year.

Given the current loss, the state’s aim to fetch additional revenue of Rs 500 crore is unlikely to be met. The state had earned Rs 2,700 crore last year.