Soumya Prakash Pradhan

Technology continued to advance rapidly, ushering in a new era marked by innovations such as AI, AR, VR, and Meta in 2023.

While these technological developments have been beneficial for many, there is a growing concern among people about potential job losses and the use of advanced tools, particularly due to AI and Deepfakes.

The misuse of technology, especially in the form of Deepfakes, caused fear among the public in 2023.

Deepfakes involve manipulating content, such as swapping faces, changing clothing, and even replicating voices using AI.

Unfortunately, misinformation has spread widely, and here are some of the incidents reports in 2023:

CGI Robot Video

A video featuring a robot and a human playing table tennis went viral on social media. 

However, it was later revealed that the video was manipulated using AI visual-effects software, falsely claiming the arrival of advanced robots.

The original footage showed real table tennis players, but the manipulated video spread with the hashtag 'Future is here.'

AI Clone Voices

Fake advertisements emerged, promoting deceptive schemes using cloned voices of popular figures like Shah Rukh Khan, Virat Kohli, Mukesh Ambani, Ratan Tata, Narayana Murthy, Akshay Kumar, and Sadhguru. 

These videos, created with AI, deceived many on social media, leading to financial losses for some who fell victim to such scams.

PM Narendra Modi Dancing

A video allegedly showing Prime Minister Narendra Modi dancing to Garba beats circulated widely.

However, it was the original creation of Mumbai-based businessman Vikas Mahante, shared during a Diwali mela in London. 

Despite the video being genuine, there were false claims of AI and deepfake manipulation.

Tunnel Rescue Operation

Images depicting people inside a tunnel carrying the Indian national flag were shared on social media, falsely linked to a successful rescue operation in Uttarkashi.

The images, generated using AI tools, were mistakenly circulated as real visuals from the rescue operation.

Manipulated Celebrity Videos

Videos featuring Rashmika Mandanna and Kajol Devgan were manipulated and spread fear among people.

The inappropriate content originated from a video by British-Indian influencer Zara Patel and the 'Get Ready With Me' video of fashion influencer Rosie Breen, where faces were morphed to mislead viewers.

As we approach the end of 2023, people must exercise caution and verify the authenticity of videos before sharing them online.

Looking ahead to 2024, the rise of AI and generative AI, along with the prevalence of deepfakes, poses a potential threat, especially with elections approaching in India.

Stay vigilant and verify information to combat the spread of misinformation.