LinkedIn tests generative AI for writing posts, know here

LinkedIn, the professional networking platform owned by Microsoft, is bringing a new feature to improve how users write and share posts.

They are introducing generative artificial intelligence (AI) to make it easier and faster to create engaging updates.

Keren Baruch, the Director of Product at LinkedIn, recently shared news about a feature being tested.

Posting Process

LinkedIn says it understands that crafting captivating posts on their platform can take up a lot of time.

That is why the company has introduced a new AI feature to simplify and speed up the process.

Users need to provide a brief outline of their post, consisting of at least 30 words, to convey the main idea.

Using this input, the AI chatbot will generate an initial draft of the post.

Users will have the chance to review, improve, and make edits to the draft before they share it with their network.

Keren Baruch emphasised that responsible AI is a fundamental aspect of this new feature.

LinkedIn is committed to gathering feedback and conducting thorough testing to refine the user experience and address any concerns.

LinkedIn has expanded its use of AI beyond post writing assistance.

They recently introduced an AI-powered tool to assist marketers.

Using OpenAI models, this powerful tool generates several variations of an advertisement by analyzing data extracted from the marketer's

LinkedIn page and Campaign Manager configurations.

Tomer Cohen, LinkedIn's Chief Product Officer, has expressed plans to make this tool available to all LinkedIn Premium subscribers, highlighting LinkedIn's commitment to using AI for the benefit of its users.