Paan Singh Tomar- to reach out to Gulf region
Reportedly, the movie, which was made on a budget of Rs 4.5 crore, has so far collected over Rs 9 crore. "Demand for `Paan Singh Tomar` has now reached a peak and it is just the right time for us to do an extensive release in the Gulf. On popular demand, the film will be released in the Gulf this Thursday. We were confident that the demand for the film would keep building after its release and that it would be able to open new markets," Amrita Pandey – Senior Vice President, International Distribution and Syndication, UTV Motion Pictures said in a statement here.
`Paan Singh Tomar` is based on the real life of a sportsman-turned-dacoit from Chambal. Tomar, a national steeplechase champion for seven straight years, quit the sport and the army to become a `Bandit King` of the Chambal Valley.
"For high concept movies that are not traditionally released overseas due to lack of a big star cast or content that is different from the mainstream, our strategy is to allow for word of mouth from India to spread and for audience demand to build, so that it becomes impossible for distributors and exhibitors to ignore our content," Pandey said.
"This helps us get better distribution and showcasing movies overseas, and we have followed the same strategy in the past for some of our other path-breaking content like `A Wednesday` and `Welcome to Sajjanpur`," Pandey added.
Directed by Tigmanshu Dhulia, `Paan Singh Tomar`, starring Mahie Gill alongwith Irrfan, released on March 2.