Soumya Prakash Pradhan

The popular search engine 'Google' has addressed the issue of Deepfakes, a concerning phenomenon.

Recently, alarming situations have arisen on social media involving well-known personalities like Alia Bhatt, Kajol Devgan, Rashmika Mandanna, Katrina Kaif, and various politicians facing the challenge of Deepfakes.

Google is actively combating this misinformation to create a safer online environment.

While acknowledging that there is no perfect solution to combat Deepfakes and AI-generated misinformation, Google is using a combination of machine learning and human reviewers to identify and flag such content.

During a tech summit, Google expressed its commitment to work with the Indian government to tackle the safety and security risks associated with 'synthetic media,' including deep fakes and disinformation campaigns.

To address the problem of fake images, Google has implemented safeguards like SynthID, an embedded watermark and metadata labeling system, which identifies photos generated using the company's text-to-image generator Image.

The rise of deepfakes in India, portraying manipulated and explicit content, poses a significant threat to society.

People are growing increasingly concerned, especially with recent viral cases on social media.

Google is actively engaging with policymakers, researchers, and experts in India to address these challenges.

Last December, the tech giant allocated $1 million in grants to the Indian Institute of Technology, Madras, to establish a Responsible AI centre focusing on studying bias in AI from an Indian perspective, according to the Indian Express report.