While the TV advertising market is expected to expand at a 6.3 per cent CAGR to reach Rs 43,410 crore by 2026, Internet advertising market is set to increase at a 12.1 per cent CAGR to reach Rs 28,234 crore by 2026.
The report projects that the industry is set to grow to $55-70 billion by 2030 at a CAGR of 9-11 per cent, with digital video and gaming being the biggest growth drivers.
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