Soumya Prakash Pradhan

AI has made impressive progress, transforming industries and improving our lives. But as AI technology advances, there are concerns about its misuse and the rise of deep fake.

Microsoft President Brad Smith recently expressed his major concern about ‘AI: the threat of deep fakes and their ability to deceive and defraud people’. 

The Menace of Deep Fakes

During a speech in Washington, President Brad Smith addressed the pressing concern of Deep fakes, highlighting their rise as a significant challenge in today's digital era.

“We must protect against the alteration of real content with the aim to deceive or defraud people using AI," stated President Brad Smith during his speech in Washington.

They are artificially created videos and images produced using AI algorithms, capable of convincingly portraying individuals engaging in actions or saying things they never actually did.

Brad Smith highlighted the significance of addressing deep fakes, especially in relation to foreign cyber influence operations conducted by countries like Russia, China, and Iran.

These nations have already been involved in deceptive activities, emphasising the immediate need to confront this issue directly.

Truth and Security

Brad Smith stressed the importance of implementing strong measures to protect legitimate content from being manipulated with the intention to deceive or defraud.

This involves developing mechanisms that allow individuals to verify the authenticity of photos and videos, empowering them to make informed judgments.

Additionally, Smith emphasised the necessity of licensing critical forms of AI, imposing obligations to ensure security in areas such as physical safety, cybersecurity and national security.

Furthermore, he proposed the evolution of export controls to prevent the theft and misuse of AI models that may violate a country's export control requirements.