GI tag demand for Chhena Poda gathers pace after actor Ayushmann Khurrana's tweet 

With Bollywood actor Ayushmann Khurrana lauding the taste of ‘Chhena Poda’, a sweet item originating from Nayagarh district, in a recent tweet, the demand for the Geographic Indication (GI) tag for the delicacy has gathered steam. 

The people of Nayagarh district have been demanding GI tag for ‘Chhena Poda’, the identity of their district. 

Actor Ayushman Khurana had visited Odisha some days ago. During his stay, he had the opportunity to taste this sweet item prepared from well-kneaded homemade cottage cheese. He instantly fell in love with this food item. He shared his experience after having ‘Chhena Poda’ in a Twitter post. 

“The dark side of chena poda successfully dilutes the dark side of mine,” read the Tweet. 

This Tweet has ignited the demand for GI tag for this mouth-watering sweet dessert. 

The residents of Nayagarh district on Saturday expressed their dissatisfaction alleging that the State government is not taking any steps to ensure that the GI tag is accorded to this dessert. They urged the government to take appropriate steps in this regard without buying time. 

Notably, earlier on June 5, 2017, Odisha Rural Development and Marketing Society (ORMAS) had demanded GI tag for ‘Chhena Poda’ and five other products of Nayagarh.