Vikash Sharma

The Ministry of Information and Broadcasting on Thursday warned social media influences not to promote or advertise, including surrogate advertisements, of offshore online betting and gambling platforms. The failure to comply to the rules may lead to removal of social media post and accounts.

As per PIB report, the Ministry has said that these advertisements have a significant financial and socio-economic implications of online betting and gambling on consumers, particularly the youth.

The Ministry has further advised the online advertisement intermediaries not to target such promotional content towards Indian audience. Social media intermediaries have also been advised to conduct sensitization efforts among their users to refrain from publishing such content, the report said.

The advisory cautions that failure to comply with it may lead to proceedings under the provisions of Consumer Protection Act, 2019 including removal or disabling of social media posts or accounts and penal action under the applicable statutes.

Earlier, the advisory by the Central Consumer Protection Authority (CCPA) had issued an advisory on March 6, 2024. CCPA had expressed concerns regarding endorsements of betting/gambling platforms by celebrities and influencers to endorse and promote their betting activities, and had cautioned that any such direct or indirect advertisement or endorsement shall be subject to rigorous scrutiny.