Poonam Singh

It's undeniable that SS Rajamouli's Baahubali franchise stands among the most successful pan-India ventures to date. The epic fantasy action sagas have shattered numerous box-office records. Recently, Rajamouli graced a promotional event for Baahubali: Crown of Blood and revealed how both Baahubali movies achieved colossal success despite minimal promotional spending. 

At the launch of the animated series, 'Baahubali: Crown of Blood,' Rajamouli and producer Shobu Yarlagadda reflected on the monumental impact of the ‘Baahubali' films on the Telugu film industry.

Speaking at the event, Rajamouli said that the team planned the promotions of 'Baahubali' meticulously. He mentioned that the entire money was spent on the making of the film and not on promotions. He said, "The first thing is that I don’t think highly of myself. I don’t think low of myself. If my next project is coming out, I don’t assume everyone will be waiting for it. At the same time, I don’t think I am a nobody."

The director elaborated on their promotional strategy, highlighting the utilization of digital platforms to create engaging content such as videos and posters. Despite not spending on traditional advertising, Rajamouli stressed the importance of extensive preparation and time investment in generating buzz for the film.

Clarifying the notion of 'zero budget' promotions, Rajamouli explained that while they refrained from purchasing advertising spots or paying for poster placements, they devoted significant effort to digital content creation and distribution.

The 'RRR' creator emphasised the team's reliance on creativity and strategic planning to generate publicity without relying on monetary expenditures.

Rajamouli's ‘Baahubali: The Beginning’ and ‘Baahubali: The Conclusion,’ featuring a stellar cast including Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah, Ramya Krishnan, Nassar, and Sathyaraj, emerged as global phenomena, grossing over Rs 2,000 crore worldwide.