Shirish Kunder in Aamir Khan mould

Mumbai: Though his directorial debut `Jaan-E-Mann` bombed at the box office, director Shirish Kunder, who is working on his forthcoming 3D adventure film `Joker`, remains unfazed and says he will not hard sell his movie but will instead employ the marketing fundas used by Aamir Khan `Joker` is a fantasy-adventure film made in 3D format in Hindi, and stars Akshay Kumar, Sonakshi, Shreyas Talpade and Minnisha Lamba in pivotal roles.

"I do not believe in marketing and publising, when the first trailer comes if people like it they will watch it. I do not believe in shouting from roof top and saying watch my film…watch my film. I find it hard selling a film. I feel it is like begging. I am not going to hard sell this film," Shirish told PTI. "When we start marketing the film, it will be not be a PR thing, we will highlight plus points. I do not believe in giving interviews, talking about personal life. I don`t want people to watch film because of anyone`s personal life. Like how Aamir markets the film, its plus points, good things, something like that," he said.

The movie is scheduled for a August release this year with Salman Khan-Katrina Kaif starrer `Ek Tha Tiger` and Akshay Kumar starrer `Once Upon A Time In Mumbai 2` also hitting the screens same month. "August 31 is locked and there are big releases lined up. Two weeks before, `Ek Tha Tiger` is coming, we can`t do anything. If people like it they will come and watch it," Shirish said. Ask him about the competition he says, "I cannot do anything about it. I believe in..make your best and leave it to the audience. I don`t bother about publicising and all…I don`t think it is in my territory."