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"I do not believe in marketing and publising, when the first trailer comes if people like it they will watch it. I do not believe in shouting from roof top and saying watch my film...watch my film. I find it hard selling a film. I feel it is like begging. I am not going to hard sell this film," Shirish told PTI. "When we start marketing the film, it will be not be a PR thing, we will highlight plus points. I do not believe in giving interviews, talking about personal life. I don`t want people to watch film because of anyone`s personal life. Like how Aamir markets the film, its plus points, good things, something like that," he said.
The movie is scheduled for a August release this year with Salman Khan-Katrina Kaif starrer `Ek Tha Tiger` and Akshay Kumar starrer `Once Upon A Time In Mumbai 2` also hitting the screens same month. "August 31 is locked and there are big releases lined up. Two weeks before, `Ek Tha Tiger` is coming, we can`t do anything. If people like it they will come and watch it," Shirish said. Ask him about the competition he says, "I cannot do anything about it. I believe in..make your best and leave it to the audience. I don`t bother about publicising and all...I don`t think it is in my territory."
