Idea unveils first-ever music release on mobile

Bangalore: Idea Cellular, India`s third largest mobile operator, today unveiled what it claimed is the country`s first-ever music release of the Kannada film `Namma Anna Don` on mobile phones.

"This is the first time that the music of a film has been launched on mobile phones in the country.Even Bollywood has not launched any film music on mobile phones," Idea Cellular Chief Operating Officer (Karnataka) Siva Ganapathi said. Idea subscribers can download popular songs of the movie on their mobile phones, Ganapathi told reporters here.

The songs of the movie would be available exclusively for download by Idea subscribers for the next 5 days, he said. Ramesh Arvind, heroines Mona Parvesh and Sanathini are the lead artists in `Namma Anna Don`.