GI Tag Demand for Nayagarh ‘Chhena Poda’ intensifies

Nayagarh: Social workers, intellectuals and senior citizens of Nayagarh have intensified their demand of GI Tag for ‘Chhena Poda’ (roasted cheese) originating from the district.

The popularity of Chhena Poda is tremendous because of its delicious taste and excellent quality. Several traders in the district earn their livelihood by selling the sweetmeat.

Earlier on June 5, 2017, Odisha Rural Development and Marketing Society (ORMAS) had demanded GI tag for Chhena Poda and five other products of Nayagarh.

The locals of the district have warned to stage protest if the State government doesn’t pay attention to the matter.

Himachali Kala Zeera, Jeeraphool from Chhattisgarh and Kandhamal Haldi from Odisha are among the 14 products that have received Geographical Indication (GI) tag from the government so far this year.

The tag helps growers of these products get premium price as no other producer can misuse the name to market similar goods.

A geographical indication tag is used for an agricultural, natural or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory.

(With Agency inputs)