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Focus on campaign for health programs:CS

Bhubaneswar: In order to ensure success of health campaigns in the state, the state government has directed the concerned officials to emphasise on effective communication in a professional manner, official sources said here today. The direction to this effect was given by Chief Secretary Bijay Kumar Patnaik while presiding over governing body meeting of Orissa State Health and Family Welfare Society held here last evening.

The chief secretary maintained that health, nutrition and sanitation interventions of the government are all interrelated and complementary to each other.Hence integrated Information, Education and Communication (IEC) activities should be undertaken in repeated manner for success of these programmes. Patnaik directed the personnel engaged in Center of Excellence operating under State Institute of Health and Family Welfare to develop professionalised strategies in this direction.

It has been decided in the meeting that new Cath-Lab set up in Capital Hospital here would be funded under state budget. New-born corners will be established in community health centers and sub-divisional hospitals for instant care of new born infants, sources said. A target has been fixed to establish 1028 such units by the end of 2012. Available data shows till September of current year, 452 units have been set up. The chief secretary advised to adopt campaign approach to operationalise the remaining 576 units.

It has also been decided that bi-cycles will be supplied to ASHAs through Gaon Kalyan Samities (GKS). A hand washing campaign will be included in regular IEC activities. The department has been directed to carry on this work with committed efforts so as to change the behaviour and habits of children.

Additional Mobile Health Units, at least two for each block, will be provided to KBK and other tribal blocks and health camps will be organised in each assembly constituency under Biju Gramin Swasthya Sibira programme, they said. Janani Express programme has been widely accepted by people and it has been instrumental in saving the life of mother and child in many cases. As such, it has been decided to engage 48 more Janani Express taking the total number to 355. Additional 13 maternity waiting homes have also been approved for difficult and inaccessible areas.

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