Hero starts Argentina operations, unveils new Glamour

Buenos Aires (Argentina): In its first-ever global launch outside India, two-wheeler manufacturer Hero MotoCorp unveiled the new Glamour bike here, a regulatory filing by the company said on Friday.

This global launch of the new Glamour coincides with the commencement of the company’s operations in Argentina, the company informed the Bombay Stock Exchange.

“The past five years have seen Brand Hero evolve into a major global player. Where mobility solutions are developed at our state of the art research and development facilities in India and distributed globally,” said Pawan Munjal, managing director and CEO, Hero MotoCorp.

“And the extent of this growth is today showcased here in Argentina, the first ever global launch of our new bike, while our team races along in the Dakar Rally for the first time,” he added.

Munjal mentioned that South America is an important market for the company.

The new Glamour has BS-IV compliant engine with Hero patented and proven i3S technology.

For the first phase of its Argentina operations, the company has rolled out four products from its portfolio – Hunk, Hunk Sports, Ignitor and the scooter, Dash.

These products will be sold through a network of 40 dealers across the regions of Capital Federal and GBA.