BMW targets sale of 50 superbikes by year-end

(image) Mumbai: German auto major, BMW, which debuted in the domestic market three months ago with a host models in the two-wheeler segment, is aiming to sell 50 motor-cycles by end-this year, besides introducing bikes below 1,000 cc.

"We have already sold 23 bikes so far and our target is to sell 50 bikes by December 2011," Navnit Motors` Managing Director, Sharad Kachalia, told PTI here.

BMW introduced its bikes in the domestic market in January this year.

Globally, BMW`s motor-cycle venture is known as BMW Motorrad and presently it sells its products at two outlets in Delhi and Mumbai.

BMW Motorrad`s superbikes are imported into the country by two dealers, Deutsche Motoren and Navnit Motors.

"All our models have a good demand…but our two models — S1000 RR and R1200 GS — are witnessing a greater demand.

We have six models and all bikes are above 1,000 cc and in the price range Rs 18-25-lakh," he said.

The German auto major sells six models of its bikes — R1200R, S1000RR, R1200GS, K1300, K1600GTL and HP2 — in the country.