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Tag: Tata Sky

Sports broadcasters in India face government challenge

New Delhi: Private sports broadcasters in India are headed towards an uncertain future thanks to the governmental pressure due to which they are mandated to share sporting events of national importance with Prasar Bharati. This isn’t all. The introduction of the “must carry” provision mandating that all Doordarshan channels be carried by cable operators and […]

Shoojit Sircar's creative instincts phenomenal: Big B

Mumbai: Megastar Amitabh Bachchan, who has worked with director Shoojit Sircar in various feature and ad films, is all praise for his creativity. Their latest collaboration is for a new Tata Sky’s ‘#HarSceneKaMazaaLo’ campaign, which features Amitabh playing a critic in a nine-series ad film. “It was quite an experience to enact so many famous […]