What is the logic behind the logo of Vistara?

The airline Vistara has a distinct logo - an eight-pointed star that looks like a compass with the letter V visible in every corner. This logo has a deeper meaning that reflects the airline's brand and Indian tradition.

Firstly, the eight-pointed star is designed to resemble a compass. This is significant because a compass is one of the most important instruments for an airline.

It helps pilots navigate and stay on course, ensuring a smooth and safe journey for passengers. The star also represents the airline's commitment to being a guiding light for travelers.

Secondly, the letter V can be seen in every corner of the star logo. This represents the airline's initial, Vistara. The design of the logo is also inspired by Indian tradition.

The purple and golden colors reflect Indian royalty, and the logo's overall design is reminiscent of an ancient Indian mathematical form called a Yantra. This represents the unbounded universe, which is similar to the word "limitless" - a concept that aligns with the Vistara brand.

Lastly, the word Vistara itself means "limitless." The airline aims to provide its members with the best hospitality experiences possible, which is reflected in its logo and branding.

From the moment passengers see the logo, they are reminded of the airline's commitment to providing a seamless and unforgettable travel experience.