Ministry of Tourism aims to showcase India as premier wedding destination, launches wedding tourism campaign

Youngsters these days prefer destination weddings to make their marriage special and memorable. In a bid to promote tourism, the Ministry of Tourism has unveiled an ambitious campaign that aims to showcase India as a premier wedding destination on the global stage.

Union Minister for Culture, Tourism and DoNER, G. Kishan Reddy said, “Today marks the beginning of a remarkable journey. A mission to position India as the epitome of wedding destinations worldwide. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation.”

Details About The Campaign

As per PIB report, the campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way. 

From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this campaign captures the essence of India's grandeur, inviting couples to say "I do" against a backdrop that transcends imagination.  It celebrates the fusion of India's ancient heritage with modern elegance, weaving a narrative that entices the world to embark on an unforgettable journey of love and celebration, the report said.

Utilising a 360-degree approach, the campaign will leverage the power of digital marketing, social media campaigns, strategic partnerships with wedding planners, collaborations with domestic and international influencers, and a host of offline and online activations. 

The aim is also to redefine India's perception beyond the realm of royal, extravagant weddings. Its thematic focus encompasses wedding themes such as Beach Wedding, Nature Wedding, Royal Wedding, Himalayan Wedding, and beyond, allowing couples to craft their dream celebration in the embrace of India's charm.