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Rihannas new perfume to reflect her personality

London: R&B star Rihanna, who is set to launch her first perfume, Reb`l Fleur says it won`t be a shrinking violet kind of fragrance but will showcase her strong personality.

The `Umbrella` hitmaker`s debut fragrance will be befitting of her independent character and designers behind the fragrance say she has been more hands on than most coming up with the perfect scent, Contactmusic reported.

"This is not a shrinking violet kind of fragrance. She has described what she wanted to create as like high heels with a short, flirty dress," said Kathleen Galvin, vice president of marketing and advertising at Parlux.

The title of the scent is in reference to the nickname Rihanna`s grandmother gave her when she was in Barbados and has got it tattooed on her.

The 22-year-old Bajan beauty has long been known to mix different existing perfumes to create her own signature scent to reflect her roots in Barbados as well as her life in New York and Los Angeles.

Chief executive officer Fred Purches of Parlux reportedly targeted Rihanna after deciding that the company should expand their offering of celebrity fragrances which so far includes Paris Hilton and Jessica Simpson.

The fragrance will debut in US stores on January 25 and will be launched in international markets within three months.

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