Genelia, brand ambassador of Naturals

The city-based company, in a statement said, the actress would represent the salon chain and spread its value to the customers. "Genelia will feature in Naturals` new campaigns through mass media and promotional events..", it said.

Stating that the company has about 2,500 employees and has presence in 125 locations across the country, Naturals Beauty Salon India CEO K Veena said,"We have signed up with 50 plus salons more and they are to be operational soon".

She said the company plans to have about 3,000 salons by 2016. In 2010-11, the company reported revenues of Rs 60 crore and in 2011-12, it is likely to reach at Rs 90 crore, the statement added.