Home-grown online printing start-up aims big

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By Surya Narayan Pradhan

Bhubaneswar: Going to a printing press to get a hardbound copy of a thesis paper or visiting a photo studio get pictures printed is passé now. These things and much more can now be printed and the printed material delivered at the door steps with just a click of mouse – and that too at almost half the price.

Online printing is the latest buzz among the cyber savvy people of Odisha. Though big players such as vistaprint.in and printvenue.com have already been in the online printing business for quite sometime, printview.in, a home grown start-up comprising 14 team members, is forcing heads to turn. People are beginning to believe that it is possible to select your printing design and get the product delivered from the comfort of your home or office without any of the hassles that a visit to a printing press involves.

Started by four students of KIIT engineering college, printview.in – located in Bhubaneswar and providing services across the country – is eyeing a substantial piece of the online printing cake in the eastern parts of the country and hoping to leave the big boys scurrying for cover. The printview.in promises to provide A-Z printing solution at a price 50% less than physical printing press.

The best part about the online printing service provider is the use of eco-friendly products during the preparation of printing materials. Be it a notepad cover made out of recycled paper with seed inside it or chemical free ink, printview.in is striving hard to make the print world eco-friendly.

Managing director of Print View Services Pvt Ltd, which owns the printview.in, Siddheshwar Panda told odishatv.in, “Another advantage of the online printing service is the method of doing business. Someone placing an order will get an SMS for order confirmation followed by messages when order is ready and before being despatched. Someone can also track his order on the website on real time basisl.”

Asked about the response of the people to the online printing, Panda stated, “It has been a big hit among the educated mass and corporate houses. What has made the idea click is the fact that people can place an order on the website and save both time and money they would otherwise spend in going to a physical printing press.”

Asked if his venture has faced resistance from the traditional printing presses, Panda said the latter do not feel intimidated as they have a different type of customer base.

The company, formally registered as a corporate entity in June 2015, already boasts of a client base of 600 and 3000 retail customers and aims to earn Rs 10 crore annually in the next five years.

Buoyed by the tremendous response in the first year, printview.in is also planning to launch an app-based service in two-three months. The company already offers printing of visiting cards in 14 languages.

In keeping with the trend in most start-ups, the company employs an overwhelmingly young workforce with the average age of staff at just 22.

printview.in

Asked if he is apprehensive about online printing business going bust like the dotcom burst in the 1990s, a confident Panda says he does not see any such thing happening in at least the next 15 years. “As long the internet exists, there is no doomsday ahead,” he signs off.

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