Swiss watchmaker Tag Heuer drops Tiger Woods

Tag Heuer chief executive Jean-Christophe Babin says in a statement the company is ``confident that Tiger will eventually regain full trust with the public.``

Woods has ``huge talent and mental strength (which) will help him overcome his difficulties,`` Babin says.

Tag Heuer stopped promoting Woods`s image in the United States in December 2009, weeks after revelations about his marital problems began to emerge.

Babin said then Tag Heuer had to ``take account of the sensitivity of some consumers.``

Tag Heuer will continue to support Woods`s charitable foundation through sales of a watch he designed.