Digital marketing firm iCubesWire to fund start-ups

Bengaluru: Digital marketing solutions and concept provider iCubesWire on Tuesday announced $3 million (Rs 19 crore) innovation fund to support early stage start-ups.

"The Digital Innovation Fund will help start-ups embarking on artificial intelligence and progressive automation, while heading towards futuristic multi-channel marketing monopolistic business," said iCubesWire Founder Sahil Chopra in a statement here.

As a pioneer in performance marketing and agency vertical, the city-based seven-year-old company has an AI-enabled digital innovation called Instatalk, which provides instant solution to end-users.

"We are ready to invest in start-ups which can create value and grow with us. With this fund, we aim to hone ideas and help them achieve greater heights," said Chopra.

Next-generation solutions will be beneficial for the digital ecosystem and will create an environment full of innovativeness and brilliance.

iCubesWire works with about 400 brands ranging from e-commerce, automobile, technology, financial institutes, travel to hospitality.

It also affiliates 10,000 publishers across social, search, e-mail, display, rich media and videos, which help it deliver digital concepts to the brands they work with.