Alan Walker in Bhubaneswar, Arijit Singh in Cuttack: How Odisha is driving PM Modi's concert economy vision

In January, Prime Minister Narendra Modi attended the ‘Utkarsh Odisha: Make In Odisha Conclave 2025’ in Bhubaneswar and emphasized India’s growing ‘concert economy’. Just over a month later, the state’s twin cities, Bhubaneswar and Cuttack, now stand as hosts to two major music icons- Alan Walker and Arijit Singh, respectively.

Arijit Singh and Alan Walker Concerts in Odisha

Today, March 1, popular Indian music icon and Bollywood hitmaker, Arijit Singh will perform his first-ever concert in Odisha at the Barabati Stadium in Cuttack. The hype and anticipation for the event were evident in the manner tickets for the event went off the shelf.

Similarly, popular DJ and global EDM music pioneer, Alan Walker, announced on Thursday that he would be enthralling Bhubaneswar, which coincidentally will be his first-ever tour of Odisha. While the venue for the event has not been disclosed yet, tickets for the event went live on online platforms at noon yesterday.

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Further, beyond these icons, several other music concerts are also in the pipeline in Odisha, all of which are contributing rapidly to the concert economy that PM Modi envisioned in his speech.

What is Concert Economy That PM Modi Referred to?

Concerts are highly sought-after events and they not only entertain fans but also provide a major boost to the local and eventually the national economy. 

The Prime Minister, in his speech in Bhubaneswar, mentioned the role of the January 2025 Coldplay concerts in Mumbai and Ahmedabad. The mega-concerts had brought in lakhs of fans from across the country and poured crores into the national economy.

Concerts also add jobs, from lights to sound, stage-making, ticketing, security, and food and beverages, while significantly boosting income generation possibilities.

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With Odisha now popping up on the ‘concert map’, the day is not far when it would contribute significantly to nation-building with its concert economy.