Kartik Aaryan's Naagzilla: Dharma uses old post to make poster! Reddit asks, 'Have they stopped putting efforts?'

Dharma Productions announced their next with Kartik Aaryan a day ago. Titled Naagzilla both the poster and the title suggest that the Bollywood actor will be playing the role of an icchadhari naag in his film. While the poster and the name made much recall Ekta Kapoor’s serial Naagin, a few fans found a resemblance between Kartik Aaryan’s Instagram post shared some time ago and the poster.

Did Karan Johar and the team use Kartik Aaryan’s post for the poster?

Die-hard fans are well aware of every post and clip of their superstar and always stay updated about anything that happens in their superstar's life. Ditto with Kartik Aaryan. A Reddit user found a similar post of Kartik Aaryan on Instagram that matched the poster of Naagzilla sans the snakes and other aesthetics.

Kartik Aaryan’s original post shows his shirtless back facing the camera while the Bhool Bhulaiyaa 3 actor is facing a scenic view of a city ahead of him. From his hairstyle to his standing pose, the poster of Naagzilla shows him exactly the same way except for the serpents rising on his body and around him.

So dharma basically re used Kartik’s old Instagram post to make the official poster of their next movie 😂 kjo and his team really have stopped putting in efforts
byu/NoProfessionn inBollyBlindsNGossip

It has made fans wonder as to why the team of Dharma could not come up with something interesting instead of using the readymade available click of Kartik Aaryan for the poster to announce Naagzilla.

Has Dharma stopped putting effort?

Many social media users have asked whether India’s leading film-producing company has stopped putting efforts into their work. A few have also said that this AI epidemic is reducing the creativity level of the industry people. One of the users said, “When will this AI epidemic leave the design industry? All movie posters have started looking the same and overly artificial because of this AI overuse.”

On the other hand nowadays, OTT platforms promote their series and movies more creatively which also can be one reason for people preferring to stay at home instead of going to the theaters.