`Sabki Pyaari Sheetal Bhabi`, an item song from the upcoming Hindi film, `Sheetalbhabi.com`, promises to rival chart-toppers `Munni Badnaam Hui` and `Sheila Ki Jawani` in popularity.
The sexy and raunchy `Munni Badnaam Hui` (Dabangg) and `Sheila Ki Jawani` (Tees Maar Khan), featuring Malaika Arora Khan and Katrina Kaif, respectively, were the top two item songs of 2010.
Produced and Directed by C M Jain, `Sheetalbhabi.com` is inspired by the banned porn site Savita Bhabi.
It stars Heena Rehman as `Sheetal`, who shared screen space with Sohail Khan in `I Am Proud To Be an Indian`, and Jatin Grewal will play her husband. Grewal had starred in Prakash Jha`s film `Rahul` in 2001.
"There is an item song based on the title of the film featuring Heena and other actors. We are sure the song will be a hit... it is very catchy. After `Munni` and `Sheila` we will rock with `Sheetal`," Mahendra Dhariwal, Creative Producer of the film, told PTI in an interview.
The lyrics of the song go as - `Sabhi Pyari Sheetal Bhabi, Ishq Pyar Ki Chabi Sheetal Bhabi...Sexy Sexy Sexy Sheetal Bhabi...Sab Ke Mann Ko Bhae Sheetal Bhabi`.
"Item songs have become a trend in Bollywood. They are a formula to lure the audience and contribute in making a film hit. The item songs ensure good opening at the box office," Dharival said.
Dharival, who was worked on films like Sunny Deol starrer `Maa Tujhe Salaam` (2002), Mithun Chakraborty`s `Hatyara` (1998) and Sanjay Dutt-Saif Ali Khan starrer `Nehle Pe Dehla` (2007), had thought of sultry actress Bipasha Basu for the item song, but later decided on Heena.
"I am happy with way the song has come out. I am sure the song will bring in good reviews for Heena."
About the movie, the Creative Producer said, "The film is a comedy inspired by porn site - Savita Bhabi. The film capitalises on Savita Bhabhi`s popularity. There is no vulgarity. There is a bit of skin show, but it is not pornographic."
The actress flirts with three-four friends of her husband. The husband`s friends try to woo her and she encourages them because she wants their money," he elaborated.
Like Savita Bhabhi, the sari-clad star of the online strip, Dhariwal said, "Heena would also be seen donning a saree, and not bikini, to woo men. We believe one can look glamorous and sexy in saree."
The film is slated to release on April 15.