The nation is witnessing a huge number of job scam cases with the majority being from fake job ads. As newspaper remains the traditional and popular way to find job ads, the press council has taken cognizance of the matter. The council said the Information and Broadcasting Ministry had "observed that certain unverified, provocative and fake messages are being spread" after the consecration ceremony at Ram Mandir on January 22. In a bid to save applicants from falling into the trap of fraudsters, the Press Council of India (PCI) has asked newspapers to cross-check the credentials of the concerned companies placing advertisements for jobs. The council advised the print media to adhere to the Norms of Journalistic Conduct while publishing employment related advertisements. As per the statement of press council of India, Print Media has been asked to carry out proper verification to establish their bona fides before booking Advertisements of Employment by private companies or under Government or Semi Government Schemes or Programmes in order to protect the vulnerable unemployed youth from fraudsters.