It was the time when India Cinema only relied on visuals but had no audio. In 1931, there was a screening of Hollywood Talkie Film. In the screening there was Ardeshir Irani, the man who changed the dynamics of Indian Cinema. Irani decided to make a film in Hindustan that could reach a larger audience. In a break from norm, Irani opted for a popular play Alam Ara- a daring tale of warring queens, and romance. Apart from picking leads with western sensibilities, Irani cast actors like Zubeid, Master Vithal and the legendary Prithviraj Kapoor. The absence of soundproof room forced the crew to shoot at night only. Actors used to keep large microphones inside their costumes, dialogues were stuck to the camera handle, and music assistance was given from behind the sets screen. After 4 months of shooting, Alam Ara realeased on March 14th 1931 and was advertised with the tagline ’Athattar murde insaan zinda ho gaye, unko bolte dekho!