New Delhi: Hike Messenger, India's first homegrown messaging platform, on Thursday announced that it has launched Caught Behind -- behind the scenes videos, photos, moments and more, that give users pure, unadulterated and exclusive off-field cricket content to coincide with the 10th edition of the IPL.
Caught Behind features several cricket stars and video jockeys, including Chris Gayle, Dwayne Bravo and Anusha Dandekar.
Caught Behind on Hike Messenger became available across Android from Wednesday evening. It can also be accessed on be iOS from April 12 for the duration of the 2017 Indian Premier League.
The content on Caught Behind includes rapid fire questions on players' lives and their relationships, players reading tweets on their performance and on their style and reacting to them, challenges asking players to dance, impersonate dialogues, impersonate other players and celebrities and role reversals between players and jockeys.
It will also see foreign players taking Hindi speaking classes.
Users will also be able to see live cricket scores on Hike on a completely new avatar of Hike Cricket, which includes cricket scores, games.
Users will also have a choice of over 50 expressive cricket based stickers -- both static and animated -- to express all that they want on cricket.
Additionally, they will be able to use Live Filters to create their own Photo, Video or Text Stories around cricket to share their everyday moments with their friends and loved ones.