What is Vishal Mega Mart security guard trend that has taken over social media?
Vishal Mega Mart stands as a hub of daily life, especially in small towns in India. But lately, something unexpected has taken social media by storm: memes glorifying the store’s security guard.
The Vishal Mega Mart security guards have unexpectedly become internet sensations, humorously portrayed as more powerful than doctors or lawyers. The trend started after a few security guards were spotted making reels. What sparked this trend isn’t just the humour—it’s the reality behind it.
Moreover, for many, the position of a security guard at Vishal Mega Mart is more than a uniform and a salute. It’s a stable job, close to home, with regular hours and social respect in the local setting. With over 645 stores across India, the retail chain offers employment that’s accessible and desirable.
Jalo mat Bhai Vishal Mega mart me Security guard hai. pic.twitter.com/08HfQDtNTi
— Shreya verma (@Shreya_V11) May 16, 2025
Har yuva ka sapna, Vishal Mega Mart me Guard ki naukri. pic.twitter.com/TkKjpavQqK
— Catachi (@itachi_senpai1) May 17, 2025
Vishal Mega mart supermacy 🗿 pic.twitter.com/A0AQuy3ak5
— विक्रम 𝘬ꪊꪑꪖ𝘳 🦇 (@printf_meme) May 16, 2025
Dekh kya raha hai l*wde
— ➳🇷 🇦 🇯 🇪 🇳 🇩 🇷 🇦➳ (@Rajendr08908330) May 17, 2025
Vishal Mega mart me security guard ke job karta hu.
Vishal Mega mart supermacy 🗿
pic.twitter.com/lqlFoAbvYB
In towns with limited opportunities, the role draws many applicants, making the selection process surprisingly competitive. Job aspirants brush up on basic etiquettes, posture, and even conversational English, all to earn a badge that commands respect at the store’s entrance.
The memes, while satirical, reflect a truth—this role offers pride, visibility, and financial stability. For the youth, especially those without higher education, it represents aspiration.
While some see the meme trend as mockery, others see recognition. It brings to light how dignity exists in all work, and how cultural perceptions of “status” are evolving in unexpected ways.