Indian cricketer Virat Kohli surprised fans by sending over 60,000 personalised birthday wishes despite his busy schedule with the Royal Challengers Bangalore in the Indian Premier League (IPL).
He achieved this using the Jio VIP Box platform, created by @ChennaiIPL, the official Twitter account of Chennai Super Kings.
Chennai Super Kings tweeted, "Want to dedicate a special message? Don't worry, Super Kings have you covered! Create a personalised video message on http://jiovipbox.com."
The platform utilises generative AI tools to create personalised video messages.
This innovative technology has won the hearts of millions of cricket fans.
Jio VIP Box
The Jio VIP Box, along with the Jio Cinema app, allows users to pick their preferred IPL team, customise a message, enter a name, and download the personalised video to share with someone special.
However, to share or download the message, users must have a Jio mobile number.
This real-time messaging service is a result of the collaboration between Reliance Jio and Two Platforms Inc., with Reliance Jio having a stake in the partnership.
Generative AI Video Messages
Silicon Valley startup Two Platforms Inc., led by Pranav Mistry, has created AutoCameo, a generative AI video messaging service.
At the core of this service is the proprietary engine called 'HALO-2,' which employs generative AI tools to instantly generate high-resolution videos based on text inputs.
The technology can produce pixel-real visuals in 4k resolution and 30 frames per second, syncing gestures and movements with realistic synthesised audio.
Expanding Influence
Generative AI has attracted considerable interest for its capacity to create diverse content, including blogs, articles, videos, images, and software code.
Tools like ChatGPT, Google's Bard, Bing Chat, Hugging Chat, DALL-E 2, and MidJourney have accelerated creative processes and facilitated advancements in drug discovery, material innovation, and synthetic data generation.