Instagram 'Favourites' Will Allow Users To Prioritise Accounts In Their Feed

Any accounts set as a favourite will appear higher in the feed, regardless of their popularity or other signals used by the algorithm.

Instagram 'Favourites' Will Allow Users To Prioritise Accounts In Their Feed

Facebook-owned Instagram is working on a feature -- Favourites -- for its iOS app, which will allow users to set a priority to accounts that will appear further up the feed, making them more likely to be seen.

Currently, Instagram users have to rely on Facebook's algorithm to determine which images are seen first, reports AppleInsider.