Sundar Pichai, the CEO of Google's parent company Alphabet, has recently stressed the need for responsible regulation of Artificial Intelligence (AI) technology to avoid its potential harmful effects.
In an interview with 60 Minutes, Pichai emphasised the urgency to work and deploy AI in a beneficial way, but at the same time, highlighted the need to be cautious about its potential to cause harm.
Here’s Pichai’s view on the development and implementation of AI and the need for responsible regulation.
The importance of beneficial AI:
As a leader in the development and implementation of AI technology, Google has created several successful products such as Google Lens, Google Photos, and Google Assistant.
These products have relied on the company's image-recognition systems and natural language processing research that Google has been doing for years.
Pichai believes that the adoption of AI technology is essential for continues growth and success of businesses, but it must be used responsibly.
AI has the potential to revolutionise the way we live and work, but its development and deployment must be regulated to avoid potential negative consequences.
The AI regulation:
Pichai has cautioned against companies being swept away in the competitive dynamics of the AI industry. He cites the experience of OpenAI's direct approach and debut of ChatGPT as an example.
Pichai believes that companies should not put out AI technology that is too powerful too quickly, as it does not give society enough time to adapt to it.
The risks of generative AI, such as deepfake videos, are high, and Pichai believes that regulations need to be in place to protect society from potential harm.
He believes that the responsible development and implementation of AI requires societal regulations to be put in place to think about how to adapt to its use.