Chargers to return to phone boxes? Major smartphone maker hints at U-turn

In a shift from industry trends, tech brand Nothing is likely reintroducing chargers in smartphone packaging—but with a twist. Its budget sub-brand, CMF, will perhaps bundle a charger with the upcoming CMF Phone 2 Pro, reportedly exclusively in India, marking a U-turn after years of omitting adapters globally.

Nothing co-founder Akis Evangelidis confirmed the move on social media, responding to user demands for in-box chargers.

Historically, Nothing, Apple, Samsung, and Google have excluded chargers to reduce waste and costs. However, Indian consumers in the budget segment (Rs 15,000 to Rs 20,000) often expect chargers, avoiding extra expenses (Rs 1,500 to Rs 2,000) for separate purchases.

India-First Strategy

The CMF Phone 2 Pro’s retail box, visibly bulkier than earlier models, now includes a dedicated slot for the adapter.

Evangelidis stated, “We heard you my man – giving it a go with CMF Phone 2 Pro in India,” hinting this may remain an India-specific policy. The decision aligns with the brand’s focus on affordability, noting that its prior CMF Phone 1 launched at Rs 15,999.

We heard you my man - giving it a go with CMF Phone 2 Pro in India. https://t.co/jgD6fJoLvb pic.twitter.com/A4oxH7OYsq

— Akis Evangelidis (@AkisEvangelidis) April 11, 2025

Launch and Specs

Scheduled for April 28, the CMF Phone 2 Pro will debut alongside earbuds (likely CMF Buds 2 series) on Flipkart. While a standard Phone 2 remains unconfirmed, the Pro variant is expected to feature:

• MediaTek Dimensity 7400 chipset (also in Motorola Edge 60 Fusion).
• Triple-camera setup, upgrading from the dual-lens system on the CMF Phone 1.
• A 50MP primary sensor, with rumors of an ultra-wide third lens.

Pricing is projected under ₹20,000 to avoid overlapping with Nothing’s pricier Phone 3a series.

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Broader Implications

Nothing’s reversal highlights regional market differences. While global brands prioritise sustainability, budget-conscious markets like India still value bundled accessories. If successful, this experiment could pressure rivals to rethink strategies in price-sensitive regions.

What’s Next?

Industry watchers will monitor sales feedback and potential expansions of this policy. For now, the charger’s return remains a cautious, localised experiment—one that could reshape how brands balance cost, convenience, and consumer expectations.