As per the latest report by Duff and Phelps, aggressive batsman Virat Kohli has emerged the most powerful celebrity brand in India for the fifth consecutive time.
Kohli has a brand value of $185.7 million or Rs 1,412 crore in the current year. On the other hand, former ‘Captain Cool’ of Team India, Dhoni stood at the fifth spot with a brand value of $61 Million or Rs 464 crore.
Dhoni has been freshly included in the list of top five celebrity brand endorsers. As per media reports, Dhoni has become a timeless brand like Master Blaster Sachin Tendulkar.
Meanwhile, despite being the top celebrity brand, Kohli has seen a large drop in his income and this is majorly because of two reasons--lacklustre batting form and string of controversies.
As per a business expert, brand value is directly proportional to eyeballs, focus and the persona of the player.
“With Kohli no longer being the Captain of the Indian Cricket team, his brand value has fallen,” he said.
On the other hand, Dhoni has stepped up as the mentor of the Indian cricket team after retirement which led his slip into the top five bracket.
Among other cricketers who featured in the list were Sachin and Rohit Sharma. Both the cricketers stood at eleventh and thirteenth positions, respectively.