BJD: Too Late For Course Correction?

So, what led to a sudden turnaround just weeks ahead of the elections? If sources are to be trusted, multiple ground surveys commissioned by the party suggested that the projection of Mr. Pandian as the possible ‘successor’ to Naveen Patnaik is not going down well with the electorate.

BJD: Too Late For Course Correction?

Discerning readers would have noticed a change in the content of BJD posters and banners in the last few days. Biju Patnaik, the man after whom the party is named, has made a triumphant return after going missing for several months. Instead, it is now the turn of VK Pandian, who had usurped his place for quite some time, to go missing from party posters. Party supremo Naveen Patnaik, of course, retains his place.

On the face of it, the change may appear rather trivial. But it is the most definitive indicator of a change of tack and a bid for course correction on the part of the ruling party. It seems the supremo – and maybe even his Man Friday – has realized that Pandian’s picture on posters is doing more harm than good to his party’s prospects in the coming elections, easily the toughest in Naveen Patnaik’s 27-year long political career. Not only did Pandian’s photo took pride of place in almost all party posters and banners, sometimes even outsizing that of his boss, over the last six months. Biju Patnaik – after whom not only the party itself, but also every major scheme and programmes of the government – had gone conspicuously missing from all publicity materials of the party. There was a clear, unabashed attempt to project the bureaucrat-turned-politician as the most important person in the party after Naveen Patnaik.