Boosting agri exports: Focus on GI products like Koraput Coffee, Kalajeera Rice, Kandhamal Haldi and more from Odisha

Geographical Indication (GI) products like Koraput Kalajeera Rice, Nayagad Kanteimundi, Brinjal, Ganjam Kewda Flower Products, Koraput Coffee and Kandhamal Haldi are among several products that hold the key for Odisha to boost agricultural exports.

The Agricultural and Processed Food Products Export Development Authority (APEDA) and Government of Odisha recently organized a workshop-cum-capacity building programme to boost Agri Products’ exports from Odisha.

Key GI Tagged Products from Odisha Showcased

Over 10 stalls represented by Farmer Producer Organisations (FPO)/ Farmer Producer Companies, women agripreneurs, departments of the Government of Odisha and exporters from all across Odisha exhibited several products.

These products include several GI tagged and Agri-Products from the Odisha such as Koraput Kalajeera Rice, Nayagad Kanteimundi, Brinjal, Ganjam Kewda Flower Products, Koraput Coffee, Kandhamal Haldi Powder, Kendrapada Rasabali, Salepur Rasagolla, Khajuri Gud, Dhenkanal Magaji Ladoo and Mayurbhanj Kai Chutni were displayed.

It is learnt that Odisha government is giving focus on increasing agricultural exports, particularly of organic products, from the state. Exporters are also being encouraged to explore the array of products, including GI products from the state for promotion in the global marketplace.

Senior Odisha government officials said that the dream of Vikshit Bharat by 2047 is possible by developing the overall agriculture export ecosystem which will help gain competitive advantage, drive economic growth, create better jobs, and generate foreign exchange earnings.

More About The Event

The event featured three technical sessions focusing on key areas for boosting Odisha’s agricultural exports. The first session addressed the promotion of organic exports under the revised National Programme for Organic Production (NPOP), emphasizing organic certification, value chain development, and market access. 

The second session discussed strategies to enhance rice exports from Odisha by leveraging unique varieties, improving logistics, and tackling export challenges. 

The third session explored opportunities for value addition and export promotion of agri-processed and GI-tagged products, with a focus on strengthening logistics, cold chain infrastructure, and market linkages.