5 AM Club
The “5 AM Club” trend, popularised through self-help literature and online productivity communities, is witnessing growing traction among urban professionals in India. The concept revolves around waking at 5 AM to engage in activities such as exercise, journaling, reading, and goal setting before the traditional workday begins.
Adherents argue that the early hours offer an undisturbed window for high-focus tasks. With fewer distractions, many users report increased concentration, better time management, and a more structured day. The trend is particularly common among entrepreneurs, management professionals, and content creators looking to maximise output in shorter timeframes.
Health and Productivity Claims See Mixed Feedback
A number of fitness and wellness coaches have adapted the model, offering online 5 AM routines focused on guided meditation, light workouts, and daily planning. However, psychologists caution that such routines must be tailored to individual chronotypes—natural sleep-wake cycles that vary across people.
The trend’s popularity has been amplified via social media platforms and corporate wellness initiatives. Several companies now host early-morning virtual bootcamps or mindfulness sessions. However, critics warn that romanticising early rising may create unrealistic benchmarks, especially for shift workers or individuals with caregiving responsibilities.
Despite mixed outcomes, the 5 AM Club remains part of a larger trend emphasising structured routines, time management, and self-regulation. Its long-term sustainability may depend on how well individuals align the practice with their lifestyle, sleep needs, and work demands.