Cold water therapy becomes a summer wellness ritual

As the summer heat intensifies, cold water therapy — once a niche wellness practice — is emerging as a mainstream method to beat the heat and manage stress. Whether through cold showers, ice baths or a splash of chilled water during the day, many are embracing the mental and physical benefits of cold exposure.

Science Behind the Chill

Experts say cold water immersion activates the parasympathetic nervous system, which helps the body relax and recover. This triggers the release of mood-boosting endorphins, reduces cortisol levels, and can sharpen mental clarity. In addition to lowering core body temperature, short-term cold exposure has also been linked to improved circulation, better sleep, and reduced inflammation.

From Trend to Habit

With rising interest in low-cost wellness routines, cold water therapy is appealing for its simplicity and accessibility. Many are integrating cold showers into their morning routine or taking brief dips in cold water sources when available. Wellness advocates recommend starting slowly — for instance, ending a regular shower with 30 seconds of cold water — and gradually building tolerance.

Beyond the Physical

Apart from physical benefits, users report a psychological edge — feeling more alert, focused, and calm throughout the day. It is increasingly being used as a natural coping mechanism for anxiety and work-related fatigue, especially among remote workers and students.

Making It Safe

It’s important to practice cold exposure mindfully. Experts caution against sudden immersion in icy water without proper adaptation, especially for individuals with cardiovascular conditions. Consulting a doctor before starting a cold therapy routine is advised.