Bangalore: Titan today announced that it has signed Bollywood actor Katrina Kaif as brand ambassador for its women`s watch brand Raga.
Driven by "continuous" launch of new designs and collections, Raga has witnessed a 27 per cent CAGR in the last five years and would be a Rs 400 crore brand this year, the company said in a statement. However, the potential in the women`s segment is still huge as watch penetration amongst women is still very low. "A brand ambassador will help to make the watch a desirable accessory amongst women, it said.