London: Gifts indeed are an important way of keeping love alive. But, a new survey has revealed that men are increasingly losing the art of wooing their better halves by forgetting to buy presents for them.
In fact, most women have not received a surprise gift from their partner for more than a year; and one woman in five has given up waiting for flowers, so buys her own, the survey in Britain has found.
The poll of 1,176 adults in relationships by Sheilas` Wheels insurance company, found chivalry fading fastest among young men. One in 10 under 25 had passed off an unwanted gift as a present for their partner, the `Daily Express` reported.
More than half of young women either paid or split the bill on a first date. And only three per cent actually forgot an anniversary compared with 10 per cent of men, the survey has revealed.
Jacky Brown of Sheilas` Wheels said: "Gifts should be about the thought, not the price."