Sangati Jogwar

News Highlights

  • Bipasha and Dino Morea have worked in many modelling assignments together.
  • One of their ad campaigns for an innerwear had to be pulled due to pressures from the government.

Bipasha Basu and Dino Morea were famous models before they ventured into Bollywood. While the Bong beauty became a sensation Dino could not create much ripple and was slowly relegated into the background. But during their heydays, both Dino and Bipasha Basu worked in a few movies together and also did a few commercials and print ad campaigns.

One such advertisement created quite an uproar during those days and eventually had to be pulled down from the hoardings and other sites.

Bipasha Basu and Dino Morea looked hot in the Cadila innerwear ad

Bipasha Basu and Dino Morea featured in the Swiss-based Innerwear Company’s underwear ad. The advertisement shows Bipasha in a bra and underwear whereas Dino Morea is shirtless eagerly looking at a sleeping Bips who also has a playful smile on her lips. For today’s generation, it is a very common thing and there is nothing wrong if such ads are on OTT, television, or even on the billboards.

And maybe even in those days, it would have gone down as one of the boldest campaigns around but without any controversy. What made the difference is that the commercial shows Dino Morea pulling Bipasha’s innerwear by his teeth. And that was why many people objected to it.

The print ad created a lot of noise and was so hot to handle that not only the general people but even many politicians and cabinet ministers from the Maharashtra government found it vulgar and demanded that it should be taken down. Even many women's organizations demanded that it should be taken down and Cadila had to succumb to these pressures and the ad was pulled down.

Bipasha Basu, Dino MoreaBipasha Basu, Dino Morea

The government of Maharashtra had even said that actions would be taken not only against the company but also against the models Bipasha Basu and Dino Morea who agreed to do such an ad with sexual undertones.