After Avneet Kaur Tom Cruise promoting MI8 with Jannat Zubair proves a point about influencers

Avneet Kaur and Jannat Zubair are popular social media influencers. The young actresses who started as child artists on television have an immense following and are followed by thousands of youngsters from the country. That is why Tom Cruise has collaborated with these young girls to promote his upcoming Mission Impossible: The Final Reckoning in India and among Indian fans abroad.

Mission Impossible and Tom Cruise are big names

Both Tom Cruise and the Mission Impossible franchise are huge names on international platforms. But even then, the aging Hollywood superstar can be seen going out of his way to promote his movie, which, as usual, will have the handsome actor doing daring stunts all by himself without much help from VFX or CGI.

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A post shared by Avneet Kaur (@avneetkaur_13)

It was always possible for Tom Cruise to collaborate with a big event company in India or a production/distribution house from the country to launch MI8 in a big way. But it seems he has a good understanding of the Indian market. And is quite aware of the fact that the young audience is influenced by influencers like Jannat Zubair and Avneet Kaur and hiring a big superstar or a popular hero or actress from Bollywood may not work.

What’s more these influencers though popular can be hired in small budget since these youngsters also want to get a boost on the international platform. That makes it a win-win situation for both the parties. It also proves that influencers do play a major role nowadays in attracting attention or promoting products/concepts and are slowly inching closer to celebrities when it comes to their brand value.

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A post shared by Jannat Zubair Rahmani (@jannatzubair29)

Interestingly, instead of calling out Tom Cruise choosing young influencers over Bollywood celebrities, web has appreciated him for putting so much effort to ensure that his movie gets attention.

Fans have appreciated that even at age of 60 plus and after achieving so much of popularity when there is nothing left for him to achieve he is going out of his way to promote his movie.