Nitesh Kumar Sahoo

The much-awaited track ‘Yentamma’ from ‘Kisi Ka Bhai Kisi Ki Jaan’ is out and fans are just unstoppable. The song features Salman Khan , Ram Charan and Venkatesh Daggubati cladding lungis, and it has taken the internet by storm. 

Yentamma brings an excellent blend of Hindi and Telugu lyrics with Sallu, Ram and Venky alongside Pooja Hegde grooving to the peppy number. Both Hindi and Telugu audiences are grooving to every beat of the song and the super amalgamation of the South and Bollywood stars. 

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Yentamma is no less than a surprise package for the audience who witnessed the high-octane and energetic performance of the trio. The song turns the lyrics true from Shah Rukh Khan and Deepika Padukone-starrer Chennai Express that read, “North-South ki kat gayi dekho doori hi saari”... “Kashmir Mein Tu Kanyakumari.”

It is not just about Kisi Ka Bhai Kisi Ki Jaan or Yentamma! As it seems, the Hindi, as well as the South movie makers, have opted for this strategy of crossovers to make it more appealing across the country. 

Recently, Salman had an extended cameo in Chiranjeevi and Nayanthara-starrer Godfather. Though the movie bombed at the box office, Sallu’s special appearance elevated the excitement among all. Moreover, SRK’s upcoming Jawan also stars Nayanthara as the lady lead while Atlee Kumar is working on a Bollywood project for the first time. 

For decades, several movies from the South, as well as Bollywood, have witnessed the collaboration of actors from the South and Hindi Cine industries. However, in recent times, movie lovers are witnessing it more frequently. 

While Bollywood makers are eyeing good business in the southern states, certain movies from the South have already scripted history in terms of craze and box office collection. At a time when Hindi movies failed to impress movie lovers, several South movies swayed the audience on a larger scale. Besides, south movie makers are releasing movies dubbed in multiple languages to extend their reach.

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Under such circumstances, it can be expected that more such collaborative projects with crossovers will be witnessed. Such mergers, including the recent peppy number Yentamma, will certainly begin a new era when all movies will be released in multiple languages instead of just regional languages; and with this, Indian Cine Industry will thrive towards a new horizon. This may also end the differences in languages and movie lovers across the country will get every blend of entertainment.