Korean drama ‘Buried Hearts’ takes internet by storm; gaining popularity in India and beyond

Since it’s highly anticipated digital debut, Korean drama ‘Buried Hearts’ has quickly captured the attention of drama enthusiasts worldwide, with its gripping storyline and unique approach to the revenge genre. Among the many countries where the show is making waves, India has emerged as a particularly enthusiastic audience for this Korean drama, marking a notable shift in the global appeal of K-dramas.

A New Take on the Revenge Genre:

At its core, ‘Buried Hearts’ follows the tumultuous journey of a man seeking revenge. However, what sets the series apart from typical revenge narratives is its deep exploration of trauma, forgiveness, and emotional complexity.

eunnam yearning for her boyfriend infront of her husband every time is so real of her #BuriedHeartspic.twitter.com/qnL0Lf5z49

— Jo (@yvesync) March 7, 2025

Boasting a powerhouse cast that includes Park Hyung-sik, Huh Joon-ho and Lee Hae-young, the show features a blend of suspense, romance, and mystery, which keeps viewers at the edge of their seats. Its compelling plot twists and well-developed characters have left a lasting impact on fans, making it a must-watch for those who love emotionally charged dramas.

The K-Drama Phenomenon in India:

India's love for Korean dramas is nothing new, thanks to the massive success of shows like Crash Landing on You, Goblin, and Vincenzo. However, Buried Hearts has struck a chord with Indian viewers for its unique premise and emotional depth. The show’s widespread popularity can be attributed to several factors, most notably the increasing influence of K-culture in India.

That's why they got matching tattoos 😭😭 Dongju is healing Eunnam’s past trauma in every way possible.#BuriedHeartsEp5#BuriedHeartspic.twitter.com/palpeqpeqy

— 𝐒𝐚𝐥𝐦𝐨𝐮𝐬𝐡𝐞 📿 (@Salmantiss) March 7, 2025

In recent years, the rise of K-pop, K-beauty, and K-fashion has paved the way for K-dramas to find a solid fanbase in India. Platforms like Netflix, Viki, and Amazon Prime Video have made it easier for Indian audiences to access Korean content, and Buried Hearts has benefited from this growing demand for international content. 

Moreover, themes of love, loss, betrayal, and revenge are loved bythe  Indian audience, and Buried Hearts resonates so well. The show’s emphasis on emotional resilience also speaks to the Indian audience’s growing appreciation for complex storytelling that goes beyond mere entertainment.