The biggest boy band in the world is back with a bang! BTS released their new music video Butter on Friday and set the internet on fire with the groovy dance-pop track. The music video starts with Jungkook, in his new purple hair, casting the magic of his voice as he sings “Smooth like butter..”. He is then joined by Jin, V, RM, J-Hope, Jimin and Suga, who also in their new suave makeovers get into the groove as the track hits the viewers with its high-energy summery beats.
This pure swaggering music track is not the only reason why K-Pop enthusiasts have gone into a frenzy. One more reason why the audiences across the globe are in awe of Butter because of how the boys have expressed their love for their fans in the video. The boys have paid tribute to their fans, known as ARMY, in the video as in one scene they positioned themselves spelling out ‘ARMY’ with RM rapping, “ Got ARMY right behind us when we say so”.
“Got ARMY right behind us when we say so” and the members positioned spelling out “ARMY”😭😭#BTSBackWithButter#SpreadTheButter#SmoothLikeBTS #GetItLetItRoll#BTS_Butter @BTS_twt pic.twitter.com/Fr0MCgGSC5— miintae 🧈🍵 (@jeoniies) May 21, 2021
.@BTS_twt 'Butter' becomes the fastest music video in YouTube history to hit 3M likes (in just 2 hours & 2 minutes), breaking Dynamite record of 2 hours & 7 minutes— BTS⁷ YouTube 🧈 ᴮᵁᵀᵀᴱᴿ out now (@btsyoutubedata) May 21, 2021
Talking about the concept of the MV, the band which is known to experiment with music as per various themes had shared that Butter is a pop celebration in the retro vein of Bruno Mars. Butter marks the Korean boy band’s second English language single after Dynamite that took their global stardom to another high Before Dynamite, the septet used to sing mostly in Korean along with some English phrases on words sprinkled here and there.
Dynamite, the band’s upbeat disco-pop track that was sung in English, had rewritten history in many ways. It earned the seven-piece band its first career No. 1 on the Billboard's main singles chart and stayed there for months. Now going by the looks and even the tunes of it, Butter is ready to be an even bigger phenomenon than Dynamite making the BTS boys a global force to reckon with in the world of music.