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Ajay Devgn's Raid 2 emerges a sleeper hit despite low promotions; Check details

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Raid 2 starring Ajay Devgn, Riteish Deshmukh and Vaani Kapoor in the lead has emerged a sleeper hit. While Ajay did a bit of promotions and events but the sequel did not get the aggressive campaigning which Kesari 2 released almost around the same time had.

Raid 2

Raid 2 starring Ajay Devgn , Riteish Deshmukh and Vaani Kapoor in the lead has emerged a sleeper hit. While Ajay did a bit of promotions and events but the sequel did not get the aggressive campaigning which Kesari 2 released almost around the same time had. Neither the teaser nor the trailer were hyped to the extent that they could keep on hammering on the viewer’s whenever they opened their social media pages.

And even then trade reports indicate that Raid 2 has managed to earn decent numbers, enough to declare it a hit of this year after Chhaava.

Ajay Devgn’s Raid 2 extended opening weekend gets a solid response

Pinkvilla has reported that the sequel has collected 70.75 crore in period of just 4 days and the movie is getting fabulous response in Maharashtra and Gujarat. It also picked up a bit in the North Indian belt and other parts of the country. With these figures, trade analysts think that Raid 2 is going to emerge as a big hit and may enter the 150 crore club soon.

Ajay Devgn -led Raid 2 is a mid-budget movie with no commercial trappings. Despite low budget for both marketing and promotions it has clicked with the audience which indicates that if the content is good and entertaining, there is enough scope in the non-action genre as well and small level producers and directors can benefit from it.

One of the factors that worked immensely in favour of Raid 2 was that the first movie from the franchise was a big hit and even today is liked by many people. The recall value of Raid was very good and the credit goes to Ajay Devgn's fabulous acting. It motivated people to go to the theatres and watch the sequel.

Many big movies like Kesari 2 and Sikandar has released this year. But except Chhaava none of the film has done a good business. Raid 2 is all set to emerge as the second-biggest earner of this year.

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