Nitesh Kumar Sahoo

Bollywood superstar Shah Rukh Khan is all set for a comeback after a long gap of four years with Pathaan. Movie lovers have high expectations from the movie as it also stars Deepika Padukone and John Abraham in lead roles. While expectations rose after watching the teaser a month back, the latest release of the first song ‘Besharam Rang’ has triggered outrage.

‘Besharam Rang’, featuring SRK and Deepika, is voiced by Shilpa Rao, Caralisa Monteiro, Vishal, and Sheykhar while the music-director duo Vishal-Sheykhar has musically beautified the lyrics penned by Kumaar. 

However, movie lovers have slammed the presentation of the song and brutally trolled Deepika. Though the '#BoycottPathan' trend started soon after the teaser's release, it gained momentum only after the makers dropped the song on YouTube. 

Also Read | Pathaan accused of plagiarism, extreme vulgarity; ban on movie demanded

Deepika is seen donning different bikinis of various styles throughout the song. Though the song is pictured on a beach, this has not gone well with the netizens as Deepika is presented in quite a sensual way. The choreography of the song has also been trolled brutally.

Now, 'Boycott Pathaan' is trending on social media with netizens calling the single a showcase of ‘shameless vulgarity’.

Writter-Blogger Rajeev Gupta wrote, "Netizens Start #BoycottPathaan trend on Twitter Against #ShahRukhKhan's Film #Pathaan. As the filmmakers are fearing that the film may be a super flop at the Box Office, they are desperately trying to promote the film through shameless vulgarity."
One user wrote, “I've been a banker for 40 years. And you can trust me on Bankruptcy! When there is bankruptcy of ideas, talent and morality, the only option that remains is to auction your assets to public!”

Another user wrote: “The difference between a South Indian film which pays tribute to our Bharatiya culture & traditions & a Bollywoodiya dirt which latches on to obscenity for gaining some success. No wonder the former is a blockbuster & no one watches the latter. #BollywoodKiGandagi #BoycottPathaan.”

“Bollywood is using vulgarity and violence to promote their films which is creating a negative impact on society. Stop watching their movies #BoycottPathaan must!! #BoycottBollywood forever #BoycottbollywoodCompletely,” wrote a third user. 

 “Women, go and wear whatever you feel like. Men have no business to Tell you what to wear. But why this desperation to sell a movie. Why?? #BoycottPathaan,” questioned a Twitterati.