Mumbai: Hollywood actors Mae Whitman and Robbie Amell's highly anticipated teen comedy film "The DUFF" is all set to hit Indian screens on June 5. With a strong youth population in the subcontinent, the producers saw good business sense to embark on a theatrical release in India.
The film was a great success at the US box office with an opening weekend of over ten million and total collection of over $34 million in US.
Directed by Ari Sandel, the story of "The DUFF" revolves around a high school senior Bianca (Whitman) who instigates a social pecking order revolution after finding out that she has been labelled the DUFF - Designated Ugly Fat Friend - by her prettier, more popular counterparts.
"I have been told that Indian youth are ardent followers of US movies and television. India is known to have a thriving English speaking population and are in sync with western culture. It’s a great place for 'The Duff' to release,” Whitman said in a statement.
Ari Sandel added that India is becoming an “increasingly important territory for Hollywood films”.